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Today, I challenge you to surprise someone like I did. Download the free app, then create and send a card to someone. It's easy! You'll love it! ❤ Do you accept the challenge? Text "APP DEMO" to 904.204.0846 for details.
Mother and ChildIt may seem amazing that in this day and age of the Internet, people still send greeting cards. More than 2 billion Christmas cards in the U.S. alone, billions of more New Year cards, Easter cards, Valentine Day cards and so on. Studies like this one show that up to 90% of people still prefer to get an old fashion greeting card vs an email card. Still, you may wonder why. After all, an email card is still a “card,” just delivered electronically instead of snail mail. Below are five reasons I’ve come across while doing the research for our TaDa Greeting Cards company.

Five reasons people still send “REAL” greeting cards

It may seem amazing that in this day and age of the Internet, people still send greeting cards. More than 2 billion Christmas cards in the U.S. alone, billions of more New Year cards, Easter cards, Valentine Day cards and so on. Studies like this one show that up to 90% of people still prefer to get an old fashion greeting card vs an email card. Still, you may wonder why. After all, an email card is still a “card,” just delivered electronically instead of snail mail. Below are five reasons I’ve come across while doing the research..

1) It’s more personal. Getting a personal letter always feels more personal than something you receive over the Internet. Part of this is psychological, part may be kinesthetic–you get to feel the card. I compare this to reading a real book vs reading something online. I don’t mind getting my news and daily information online (I read 30 to 40 news feeds a day) but if I want to read something deeper, something that takes time and thought, I’ll read a real book. There’s something gratifying about opening a letter and sitting down and reading it away from the office, computer and your work life.

2) It’s more emotional: I still have boxes of cards and letters my dad sent to his mom, brothers, and my mother from the 1950s and early 60s. He’s long gone but the cards and letters remain. I enjoy seeing how he expressed himself, and his style of writing. He wasn’t a Hemingway–not even college educated–but he got his point across in his own way, and often emotionally. When he was traveling the world on oil tankers, he’d write back about how he “missed home.”

3) It has more impact: This is particularly true with personal photo cards where you can post your family, friends or even dog’s picture. Part of the problem with e-cards is that on one level, they just represent another email in the (overloaded) email box. Easy to scan, efficient, yes. But also easy to gloss over or delete. A real card can stay up on the fireplace mantle or bedroom dressers for days or weeks.

4) It’s more authentic: People pick cards that reflect their personality, taste and values. You can do this with e-cards, of course, but somehow it just doesn’t come across as authentically. Just going to the trouble of picking out a card and writing a few lines says the sender cares. This is even more true of people who go to the trouble of writing a longer letter or a sort of family newsletter, outlining family highlights of the year in the case of New Year cards.

5) It’s NOT about the Internet or computers. I’ve been watching and been involved in the growth of computers and the Internet since the 1980s. It’s a phenomenal development that has changed the way we work, live and play. Yet today we may be seeing some of a backlash, as people seek out more real experiences. Virtual worlds, social media sites, blogs and websites can’t replace real human connections and relationships. The greeting card represents a real connection between people that transcends the digital world.

One more related note: I do believe the need for human connection is fueling the social media movement, and explosive growth of sites like Facebook, MySpace and reverse phone lookup online services. It’s the same sort of drive that keeps people sending greeting cards, and I’m confident that these two worlds and forms of communications will co-exist for many years.

While searching around, I came across this interesting response on a Yahoo Answers site. The question was, “Do you still write greeting cards and send them through snail mail.”

“Until recently, I was not very sentimental. Now that my dad is ill, I’ve realized the importance of the little things like giving and recieving cards. E-greetings are cute and convenient, but it’s nice to have cards come through the mail with someone’s signature on it saying that they love you. It gives me a nice warm fuzzy feeling and who doesn’t like to place cards around their home during the holiday? Greeting cards make some of the best decorations! When I got a greeting card from my mom this week, it put a smile on my face. I’m going to send some myself.”
Let me know if you have any other reasons, as to why you still send greeting cards.

Nate Scott | SOC ID#136081 | | 904.838.2623

My Free Card App

Why Make Follow Up A Priority

What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up.

Every day of the week, the professionals we work with do a fabulous job of marketing their business to their target clients and influencers, but then they let themselves and their businesses down by failing to follow up.

And, let's face it, marketing, networking, and building connections without following them up makes the effort a big waste of time and money from the very start.

I know that follow-up can be uncomfortable for professionals who would rather be practicing their expertise instead of seeking sales, but it isn't hard; anyone can do it.

Seven Questions

So let's consider some important questions about follow up.

1. What makes follow up (in)effective?

The success or failure of your follow up relies very much on how you go about it.

If you follow up reluctantly, avoid it altogether, or lack sincerity when you do follow up, people can sense it and will treat you accordingly. Whereas, when you follow up consistently, with confidence, respect, and a keen, honest desire to build an ongoing relationship with your target, people can tell… and they are often appreciative.

2. Who should I follow up with?

You should follow up with people who can say yes to you, or people who can direct you to people who can say yes to you.

The list includes all the people in your target market with whom you have had previous contact (at an event or in a network, or because someone initiated an initial conversation). To define your target market, ask yourself, Who are the people who are positioned best to say "YES" to me?

3. How often should I follow up?

Regularly. Following up is an ideal way to demonstrate the organized and high-quality way you would work with a client after engagement.

We have a basic rule of thumb: All new contacts should have a first contact within three days of meeting them. After that, it depends how important they are to your business. You might follow up a cool prospect every second or third month, a warm prospect every month, and a hot prospect every week or two weeks.

Remember, the way you behave before the sale is usually a solid example of how you will behave after the sale. If you let contacts slip away, without follow up, you probably didn't deserve to win their work anyway.

4. What are the best ways to follow up?

The way you follow up usually depends on how you made initial contact with your target.

You can mix up the use of tactics, including the telephone, Linkedin, posted mail, invitation to an event, or even referring something that will generate goodwill. Some communications, like the sending of newsletters or publications, can be corporate and generic, but others should be personal and engaging.

If you invite someone somewhere and you want them to come, ALWAYS phone or invite them in person.

5. What can you say when you call or contact for follow up?

One of my clients once said to me, "We only hear from Chris when he is looking for some work. He never calls us to share an idea or ask a question… He only calls when he wants something."

It is easy to become known as this kind of person if you call people only to ask about selling your services. Instead, you could try adding value to your contacts by providing helpful advice, supportive information, or an ear for their challenges or opportunities rather than just sell, sell, sell.

How often do you call up your contacts and just check or ask how they are going? It is a good habit to get into so your clients don't think you call only when you want something.

6. How do you know when to stop following up with someone?

You can consider the potential size of the opportunity that lies in front of the target and value your follow up around it.

If it is a large, important, and prominent prospect for your business, don't stop following it up until it is gone; just keep on following up indefinitely. If the opportunity is small, spend a small amount of time following up.

7. How do you track your follow up?

Good professional services businesses and their consultants record their pipeline in a CRM system. Such systems trigger important milestone dates for follow up, and allow you to track the success of your efforts. Or you can keep a simple list on your desktop in a spreadsheet and check back against it weekly. THE SOC SYSTEM

Five Tips for Follow-Up

Now, think about follow up as something that you really must do to succeed in professional practice of any kind. But how can you make your follow up easier and more successful?

1. Care for your contact

Don't call a contact to follow them up when you are in a rush or when you're stressed or overly nervous. Instead, take the time to think about what you are going to say beforehand. Think about what you can do for them, and then call in a positive frame of mind and knowing where you want to take the conversation.

2. Focus on building relationships

The more focused you are on building a relationship, the more authentic you will behave. When face to face, find out something about them and their life. Get a little bit personal by discussing family, holidays, and community… looking for common ground as well as traversing the expected corporate territory. Common ground can make relationship-building a lot easier and a lot more memorable for both parties.

3. Be consistent and responsive

Prospects want you to be predictable and professional, but not forceful, in your selling. If they ask you for a proposal, or invite you to send some more information, do it quickly. Taking your time is disrespectful and makes you look disorganized.

4. Stay cool

Each of your prospects puts on pants one leg at a time when they get out of bed in the morning, just like you. Even if "important" or "high profile" person, they are still people with needs, wants, and problems. Remember this and treat them accordingly, like equals in your community.

5. Watch your follow-up feelings

When you haven't done it for a while, follow up can seem daunting, and people can often slip into "too busy" mode and put it off. Postponement is usually a signal that your fears, nerves, or feelings are getting in the way of your logical business activities.

Try to stop yourself from pushing follow up away and recognize it for the important role it performs in your career, your role, and your company. You might well find you can double or triple your success in business with a little diligent follow up.

Why don't you try it and let me know how you do?  Get Started Here!




How Do You Close the Financial Gap as a Woman?

One of the realities we see today is that there is a financial gap between men and women, especially when it comes to retirement. Do you know how much you will need to retire comfortably? Complete the 7 Question Analysis before it's too late.

This isn’t just about a wage gap. It’s more about the traditional attitudes in society and the roles women play that are more likely to result in a financial security gap in the future. Here is what Bloomberg Business reports about how many women end up in a precarious position in their retirement years:

“Lower Social Security benefits, longer life expectancy, and lower retirement savings balances because of lower-paying jobs all compound into this incredibly large shortfall,” said Gregory Ward, a senior financial planner with Financial Finesse.

If you are a woman, it’s important to consider your financial future and do what you can to avoid running into problems in your later years.

Why is There a Large Retirement Gap?

One of the biggest reasons for a large retirement gap between men and women is the fact that women’s careers often take a very different trajectory than men’s. Here are some of the ways that women traditionally miss out on the earnings that could lead to a more secure financial future:

  • Women are more likely to put their careers on hold to be caregivers, whether they are taking of their children or aging parents or in-laws. This means missing out on years of earnings, as well as promotions and raises that come with a straighter career path.
  • Women are more likely to work part-time in order to be more flexible as caregivers, which means they not only work less, but are also more likely to be working lower-paying jobs.
  • When women do work full-time, they are more likely to choose lower-paying careers that come with more flexibility, and that are traditionally seen as female-oriented.
  • Women are less likely to negotiate for higher pay, leaving them at a disadvantage when it comes to lifetime earnings.

This gap is one of the reasons that the Federal Reserve reports that 87% of the impoverished elderly are women. After all, women tend to live longer and have less money to support them in their old age.

Closing the Financial Gap

Once you realize that you could be at greater risk for financial problems in the future, it makes sense to take steps to close that gap. Investing is one of the best things you can do to close that gap, but you might not have the money to do so if you aren’t working. If you are married and stay home while your partner works, it’s possible for your spouse to make a contribution to an IRA on your behalf. Consider this arrangement. You can also look for ways to earn extra money. Start a side gig, or start a home business while you stay home. Practice negotiating skills so that you feel more comfortable asking for a higher salary when it’s appropriate. Also, if you have a partner, pay attention to his or her retirement arrangement. Not all annuities pass on to a partner’s spouse. Figure out the best method of protecting yourself in the event your partner dies first during retirement so that you don’t lose a chunk of income. It’s important to recognize that you might be at a disadvantage and to work to close that gap as early as you can. Nate Scott, MBA is a Strategic Leadership Coach. He works strategically with CEOs of small-to-medium size businesses to improve customer satisfaction and maximize profits over the lifetime of a client relationship through leadership, personal development, and technology. Nate is a West Point graduate, military veteran, former financial professional, and author of "Life Is Rich: How To Create Lasting Wealth". He is at or 904.838.2623. To order "Life Is Rich", visit Schedule a complimentary consultation today.Nate Scott Book2.21.14


An Investment In Your Health Helps Create Lasting Wealth

"Life Is Rich: How To Create Lasting Wealth" sounds the financial red alert on the cash flow danger that no one is talking about. With 77M baby boomers retiring and facing the fear of out living their retirement and with 66 out of 100 people age 65 earning less than $30,000 in retirement, it's critical that people learn new strategies to survive and thrive in a very differnent economy.  

Since so many chronic diseases and obesity along with related hospital stays and doctor visits are directly linked to poor diet and lifestyle choices, we definitely advise taking the healthy approach which is actually quite easy as well as cost effective.



Here are some thoughts and references concerning the health topic and it's financial impact:

A recent poll has concluded that boomers are more overweight and obese than previous generations (almost 70%).  This wave of 77 million strong is setting the stage for a massive strain on our Medicare program.  Only one-half of boomers polled said they are exercising regularly.  60% of those polled said they are currently dieting to lose weight.  However, poll results indicate their efforts are not producing the desired results. Learn More.

According to an article by Jennifer C. Kerr of the Associated Press, on July 29, 2011, titled, Baby boomers worry about finances, health costs, one of the main boomer concerns is healthcare costs and their ability to pay their medical bills.

According to the Associated poll, 43 percent of boomers polled said they were “very” or “extremely” worried about being able to pay for their medical costs, including long-term care.

It is really no wonder.  Health care costs for new retirees will be significant.  The article cites a study by Fidelity Investments that estimated a 65-year-old couple retiring this year with Medicare coverage would need about $230,000 to cover medical expenses in retirement. This estimate factors in Medicare’s premiums, co-payments and deductibles, as well as out-of-pocket prescription costs.


It’s been said that an ounce of prevention is worth a pound of cure.  This seems to be truer now than ever.  We should all be working on taking better care of ourselves now, in order to avoid preventable healthcare problems in the future and reduce potential medical costs.  In fact, if there was no group health insurance from Taylor Benefits or Medicare coverage, it’s a safe bet that most people would pay more attention and take better care of themselves.  Why risk getting sick if many of the most common health issues and modern diseases are preventable? Learn More.

Chronic disease or “dis-eases” like cancer, diabetes, heart and lung disease are not contagious and do not appear overnight.  They come about gradually as a result of continual stress to and disruptions in our natural physiology.  In the United States, these conditions kill close to 9 out of 10 people.  They all have common risk factors and causes and many are preventable.

Stroke and heart related conditions account for almost half of all non-infection related deaths.  Cancer is the next leading cause followed by respiratory diseases and diabetes.  It should be noted that most diabetics die of cardiovascular complications.

There are many other conditions under the chronic disease category.  The United Nations has chosen to focus on these four because of their common risk factors: tobacco use, excessive alcohol use; unhealthy diets; lack of physical activity and environmental carcinogens.  All chronic diseases or conditions are the cumulative result of poor diet, lifestyle and environmental conditions.  The large majority of these risk factors are 100% under the control of every individual.  It is the responsibility of every individual to take the actions required to prevent them.  No drug or medicine can do it for you and none ever will be able to do it because they will not eliminate the causes.  You can’t fight Mother Nature and expect to win.  Learn More.

Recently the results of a study were presented at the ADA’s Scientific Sessions in San Diego which addressed this very question.  According to Dr. William Herman, a study author and professor of medicine and epidemiology at the University of Michigan, lifestyle intervention was twice as effective as drug therapy in reducing the development of type 2 diabetes over the course of 10 years.  Not only that, it also significantly reduced medical costs over the same period of time when compared to drug therapy.   Sources: William Herman, M.D., M.P.H., professor of medicine and epidemiology, University of Michigan, Ann Arbor, Mich.; Joel Zonszein, M.D., director, clinical diabetes program, Montefiore Medical Center, New York City; June 27, 2011, press conference, and June 28, 2011, presentation, American Diabetes Association’s Scientific Sessions, San Diego

A recent study conducted by Catalyst Healthcare Research (CHR) found that most Americans who are overweight or obese see themselves as being in good health.  These same people are often well educated and are aware of the health risks related to obesity.

The study found that 60% of Americans believe obesity in the number one threat to public health.  Number two was cancer with only 16%.

The survey results suggest to us that many Americans may not connect their own weight or exercise level with perceptions of their overall fitness,” said Dan Prince, president of CHR.  This is reflected in their diet and exercise (or lack of both) because more than half of those surveyed do not follow a structured exercise program according to the study. I have recently found the best waist trainer that helps tighten my abdominal muscles

On May 23, 2011 an article in the Los Angeles Times titled “Why are unhealthy people so reluctant to change their lifestyles?” looked at this phenomenon from a different angle.  The article examined why even people with serious health issues don’t make changes they know have been proven to be helpful and healthful.

Recent research managed by experts of drug addiction treatment in Prescott has shown that smokers who quit after having their first heart attack were 37% less likely to die of another attack compared to those who continue to smoke.  Yet, at least 40% of smokers who survive a heart attack still continue to smoke.  Other studies have shown that these patients can reduce their risk of dying by about 30% by exercise-based rehabilitation.  Yet, most remain inactive. Still you have all mean by head to quit your addictions, even if you clime of time shortage there online addiction treatment option is always available.

Quitting smoking results in improvement in many other health conditions and it’s the same story for increased activity and exercise.  People obviously, know these things so why don’t they make appropriate changes in their lifestyle?

When it comes to saving our healthcare system and actually improving our collective health, no amount of money, insurance, doctors, new technology or drugs will be successful or save us from rising costs and disease.  Healthcare and health insurance costs continue to rise by almost 12% per year with many insurance premiums seeing even bigger jumps.  There is no sign that it is going to change.  On the contrary, deteriorating health and its associated costs are destined to spiral out of control.  What can we do about it?  Putting your hope in a “doomed to fail” national healthcare system is not the answer.  This is because money, insurance, doctors, new technology and drugs will never make you healthy.

If this is true, the question is still:  What can we do about it?  The answer lies in personal responsibility.  We all need to be responsible.  We as individuals need to take control of our personal “healthcare”, doing everything in our power to be healthy.  The most common diseases we face today can be prevented by taking personal responsibility for your individual health.  This is the only solution.

It is universally accepted that if you want to have enough money in your retirement years, you need to start saving and investing as early as possible.  The sooner you start the more you will accumulate and the bigger your potential cushion will be.  Smart people do not place their hope in the Social Security system.  Even many pension plans are at risk these days, according to the Scottsdale retirement planning specialist.  In the end, it’s totally up to you to ensure you will have enough resources to live the life you have dreamed about and worked so hard for all those years.

The situation is no different when it comes to your health.  Investments you make now will pay off later, and again, the sooner you start the better.  What do we mean by investing in your health?  It means making the kind of health and lifestyle decisions today that will give you the best chance to be where you want to be in the future.  Like the financial investment world, there are no guarantees, but having a sound plan and taking necessary action will give you the best shot at success.  Money will buy you “stuff” but it is health that will buy you the time to enjoy it.

I hope that this information has been of value to you. If you know that you need to make a change, then I would like to offer you a special report in which I share the only three tips you'll need to achieve the results you desire 10 lbs at a time. It's the start that stops most people, so I encourage you to CLICK HERE to get started on your journey to a healthier and wealthier you.


Becoming An Entrepreneur

What Is The Financial Danger That Know One Is Talking About?

"Life Is Rich: How To Create Lasting Wealth" identifies the financial danger faced by over 77 million retiring baby boomers, and it's a practical guide to educate, equip, and empower a person with desire to take action to create the life that they desire. For a FREE download of the executive summary, click here


  1. What are you good at?
  2. What do you like about your favorite job?
  3. If I could show you that you could live out your dream job doing what you're good at and what you like most about your favorite job, then would you be open to learning more?

There is a retirement saving crisis, and more and more people are coming to terms with the fact that they probably aren’t going to be able to save enough money to just sit around and slowly deplete their nest egg from age 62 to 100.  With the average 50 year-old estimated to have less than $50,000 in retirement savings, there is an obvious need to find alternative ways to either save more or generate supplemental income starting now, and continuing throughout retirement.  Moving beyond just the dollars and cents, baby boomers are growing tired of feeling guilty or bad about their past savings habits and are interested in moving towards possible solutions, first of all looking for a nice job through the Pensacola jobs available, among others. 

Another growing reality is the increasing number of people, especially baby boomers, who are disenchanted with their current careers.  They’re worn-out from years of the corporate grind and don’t feel the connection between their job and the people it impacts outside their office walls or company grounds.  They’re shifting their focus from accumulating a giant nest egg to a desire to be part of something bigger and better… to have a positive effect on others… and working in retirement. 

If anything that I've shared above relates to you, then I recommend the following:

  1. Print and read the Retirement Secret by Robert Laura. CLICK HERE
  2. Call 904.838.2623 to schedule a time to discuss your specific goals and lets map out a written plan to help you to achieve them.

To schedule a FREE consultation and to be invited to an upcoming "Life Is Rich" event, please call 904.838.2623 and connect at